The grandest TV award ceremony in China .In 2000, the First China Golden Eagle TV Art Festival"(hereinafter called Golden Eagle Festival)¡¡was held in Changsha, Hunan. Henceforth, the "China¡¡TV Golden Eagle Award" with a history of 17 years was¡¡expanded to the periodically held "China Golden Eagle TV¡¡Art Festival" and it was purchased exclusively by Hunan¡¡TV & Broadcasting Intermediary Co., Ltd. Thus,

 China¡¡Golden Eagle TV Art Festival settled down in Hunan¡¡and Hunan Satellite TV sponsored and organized this¡¡nationwide festival. From 2005, the Golden Eagle Festival¡¡was held once every a year. So far, Hunan Satellite TV has¡¡successfully sponsored and organized six golden eagle¡¡festivals and its brand effect has successfully entered into¡¡the benign phase.